Ever wondered why a single store might offer two wines that seem almost identical? Join Domain Dave as we uncover the intriguing strategy behind Aldi’s wine trademarks, specifically focusing on the 2022 William Walker Monterey Pinot Noir. Discover how this $8.99 gem stacks up against its predecessor, the William Wright Pinot Noir, and why Aldi’s switch from Sheed Family Vineyards to Plata Wines might just change your wine-drinking experience without hitting your wallet harder. With a sensory journey that explores everything from the wine’s see-through appearance to its burst of vibrant flavors, we promise you’ll walk away with a newfound appreciation for store-brand Pinot Noir.
Get ready to indulge your senses with a lively discussion that touches on the distinct coastal charm of the Monterey AVA, known for its cool, long growing seasons that Pinot Noir grapes crave. Delight in the unexpected yet tantalizing mix of black cherries, spices, herbs, and mushrooms that might sound odd but taste like a symphony in your mouth. Whether you’re a seasoned wine enthusiast or just looking for a wallet-friendly bottle that doesn’t skimp on personality, this episode might just introduce you to your new favorite go-to wine. Tune in to find out why this accessible yet flavorful Pinot Noir deserves a spot on your wine rack.
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Speaker 1
0:05
Hey
,
welcome
.
It's
Domain
Dave
from
CheapWineFindercom
.
Again
another
wine
review
,
like
we
always
do
,
this
time's
for
a
Aldi
wine
and
I'll
explain
it
.
I
don't
know
much
about
the
wine
stuff
to
taste
good
.
It's
the
william
walker
monterey
pinot
noir
2022
.
If
william
walker
sounds
familiar
,
if
you're
used
to
aldi
wines
,
is
because
they
used
to
have
,
or
maybe
still
do
,
a
william
wright
monterey
pinot
noir
2022
,
and
this
was
8.99
.
I
think
that
was
too
2022
,
and
this
was
$8.99
,
and
I
think
that
was
too
.
Speaker 1
0:49
So
why
do
they
need
two
Monterey
wines
with
just
a
little
bit
different
names
?
The
previous
one
,
I
think
it's
previous
.
They
could
be
doing
both
at
the
same
time
.
The
previous
one
was
the
William
Wright
and
it
was
produced
for
Aldi
by
Sheed
Family
Vineyards
.
They're
an
organic
producer
,
pretty
large
one
,
pretty
good
one
,
out
of
Monterey
,
and
they
owned
the
trademark
on
William
Wright
.
Now
the
William
Walker
Monterey
Pinot
Noir
.
Speaker 1
1:23
The
new
one
is
produced
by
Plata
Wines
and
Plata
Wine
Partners
,
actually
PWP
,
and
they're
out
of
Napa
but
they
control
60
plus
vineyards
and
18,000
acres
of
vines
.
They're
another
big
one
and
William
Walker
trademarks
owned
by
Aldi
.
Aldi
seems
to
like
to
own
the
trademark
on
their
wines
.
So
if
they
have
to
,
for
whatever
reason
,
like
a
contract
ends
,
they're
not
getting
the
quality
they
used
to
get
.
Prices
are
starting
to
go
up
and
they
don't
want
to
pay
higher
prices
a
whole
bunch
of
reasons
why
you
would
change
it
.
But
they
can
just
have
somebody
else
make
the
wine
.
So
the
William
Wright
seems
to
be
going
away
and
the
William
Walker
is
here
,
so
I
don't
know
much
about
them
.
Um
Plata
makes
a
lot
of
wines
.
They
have
made
wines
for
trader
joe's
,
they've
made
wines
for
aldi
before
.
Like
I
said
,
with
uh
60
plus
vineyards
and
18
000
acres
,
they
make
a
lot
of
wine
for
everybody
.
And
this
is
a
.
You
know
.
Speaker 1
2:35
Monterey
is
a
pretty
good
place
,
you
know
,
and
monterey
ava
is
large
and
for
pinot
noir
the
high-end
vineyards
are
very
high-end
,
wines
are
very
much
of
a
place
and
a
huge
AVA
is
sort
of
a
place
,
but
not
enough
for
spending
$80
on
a
wine
.
But
what's
good
about
it
?
It
is
a
lot
of
coastal
areas
.
Pinot
Noir
likes
cool
weather
and
there
is
a
spot
off
the
Monterey
Bay
that
is
the
coldest
area
in
the
entire
Pacific
Ocean
,
so
that
keeps
the
winds
cool
and
it
keeps
the
vineyards
cool
and
it
keeps
the
growing
season
long
,
which
is
what
Pinot
Noir
likes
and
also
Chardonnay
.
Noir
likes
and
also
Chardonnay
.
There's
a
William
Walker
Chardonnay
from
Monterey
that
might
replace
the
William
Wright
Chardonnay
from
Monterey
.
I
can't
imagine
why
they'd
keep
both
.
But
there
you
go
.
So
I'm
going
to
taste
this
because
it's
a
$9
store
brand
that's
around
every
year
.
It's
one
of
those
wines
brand
that's
around
every
year
.
Speaker 1
3:45
It's
one
of
those
wines
that
you
don't
pay
a
lot
of
attention
to
,
but
if
they're
good
,
that's
really
nice
.
So
here
we
go
.
First
of
all
,
it's
see-through
.
You
can
pretty
much
read
anything
you
want
to
read
while
looking
through
your
glass
,
which
is
kind
of
nice
.
For
Pinot
Noir
they're
supposed
to
have
that
light
.
I
mean
they
don't
have
really
thick
skin
so
you
don't
get
that
deep
color
.
Speaker 1
4:07
I'm
gonna
take
a
sip
.
The
nose
is
kind
of
classic
california
pinoir
.
It's
kind
of
like
good
ripe
fruit
and
those
funky
,
fresh
flavors
and
the
taste
tastes
nice
.
I
mean
it's
.
It's
a
.
It's
got
nice
fruit
forward
,
black
cherries
,
it's
got
black
pepper
and
it's
got
spice
.
It's
got
herbs
and
mushroom
,
all
those
things
that
you
kind
of
want
,
those
little
weird
flavors
.
Speaker 1
4:37
When
you
go
,
I
don't
think
that
sounds
good
.
Until
you
taste
it
,
you
go
.
I
want
more
.
It's
got
that
and
it's
not
the
deal
.
That's
not
.
That
doesn't
have
the
most
depth
or
complexity
in
the
world
,
but
you're
paying
nine
dollars
for
it
and
it's
a
store
brand
that
you
can
pick
up
while
you're
getting
two
dollar
bread
.
You
know
it's
like
or
what
all
the
things
are
.
For
the
dupes
of
Girl
Scout
cookies
that
Aldi
has
.
Speaker 1
5:02
Go
take
another
sip
.
It's
a
thoroughly
decent
Pinot
Noir
,
california
style
Pinot
Noir
,
14.2
on
the
alcohol
,
which
is
a
little
bit
heavy
but
it
doesn't
really
come
out
in
the
palate
.
Got
some
nice
spiciness
to
it
.
It's
got
a
few
of
those
like
those
mushrooms
and
that
kind
of
thing
going
on
,
and
black
pepper
and
some
spiky
things
and
orange
zest
,
all
those
kind
of
cool
things
that
Pinot
has
,
plus
the
ripe
flavors
pomegranate
it's
a
tart
cherry
.
It's
pretty
good
.
It's
the
William
Walker
,
not
the
William
Wright
.
Speaker 1
5:42
Monterey
Pinot
Noir
2022
.
It's
got
a
little
bottle
age
on
it
or
some
kind
of
age
.
I'm
not
picking
up
a
lot
of
oak
in
it
,
but
that's
still
fine
with
me
.
It
tastes
good
.
So
,
adios
,
keep
it
cheap
.
We've
got
more
wines
coming
up
.
Because
it's
the
holiday
season
,
there's
not
a
lot
of
new
wines
out
there
and
I
think
I'm
going
to
try
to
put
a
lot
of
our
sparkling
wines
that
we've
done
in
the
last
year
and
put
them
all
on
one
page
so
people
can
kind
of
check
them
out
before
they
go
out
and
see
if
they
can
find
some
bargains
.
With
bubbly
we
did
a
$25
GH
Mum
Grand
Cordon
earlier
so
it
kind
of
killed
any
champagnes
because
none
of
them
could
play
with
that
.
So
I've
got
more
wines
coming
in
a
couple
of
days
.
So
,
adios
,
keep
it
cheap
.
All
these
new
wines
.
Good
,
and
this
is
Domain
Dave
.
Keep
it
cheap
,
stay
warm
,
and
I'll
be
talking
to
everybody
in
a
few
days
.
Bye-bye
.
