Ever wondered if you could find a genuinely good bottle of wine for just $10? In this episode, we uncork a surprising discovery from Trader Joe’s – their Reserve Paso Robles Grenache 2023, produced by one of the most respected winemaking families in California’s Central Coast.
The Beckett family, founders of Peachy Canyon Winery back in 1988, has crafted this budget-friendly Grenache that punches well above its weight class. While they’re primarily celebrated for their exceptional Zinfandels, their involvement with the “Rhone Rangers” collective gives them serious credentials with Rhone varieties like Grenache. Their sons once founded Chronic Cellars (remember that cheeky “Sofa King Bueno” wine?) before selling it for a tidy profit – so these folks know their wine business.
What makes this Grenache special? It delivers genuine character rather than the flat, one-dimensional profile you might expect at this price point. There’s a beautiful balance of juicy fruit without veering into “fruit bomb” territory, plus that spicy complexity that makes Grenache so appealing. Most impressively, it features real, integrated tannins – something often stripped away from budget wines. For wine lovers who’ve grown accustomed to the disappointment of cheap bottles, this one brings back memories of when Southern Rhone wines under $15 were reliable go-tos for quality drinking.
Whether you’re a curious wine novice or a seasoned enthusiast looking for an everyday sipper, this bottle represents a rare opportunity to experience a Central Coast red from established producers without the premium price tag. Have you found any hidden gems at your local grocery store lately? Let us know in the comments, and don’t forget to subscribe for more affordable wine discoveries that keep your palate happy and your wallet full!
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or email us at [email protected]
Introduction to Trader Joe's Grenache
Speaker 1
0:02
hey
,
welcome
,
it's
a
domain
dave
.
Cheap
wine
findercom
.
Again
,
like
always
,
got
another
cheap
one
under
10
bucks
.
Um
,
it's
a
trader
.
Joe's
reserve
,
pass
a
.
Robles
grenache
2023
.
This
is
just
a
reserve
.
No
diamond
,
no
,
you
know
.
No
silver
,
no
,
uh
.
No
tin
,
I
don't
know
.
They
have
all
these
different
things
,
uh
,
different
reserves
which
might
mean
something
.
No
silver
,
no
,
tin
,
I
don't
know
.
They
have
all
these
different
things
,
different
reserves
which
might
mean
something
.
Usually
they
mean
they
cost
more
money
,
but
this
is
$9.99
The Beckett Family and Peachy Canyon
Speaker 1
0:34
.
Speaker 1
0:34
The
one
thing
about
this
Grenache
that
is
produced
and
bottled
by
the
backs
of
the
Beckett
family
out
of
Paso
Robles
,
the
Beckett
family
out
of
Paso
Robles
,
the
Beckett
family
is
Peachy
Canyon
.
I
mean
,
it's
some
you
know
.
Imagine
it's
an
entity
of
Peachy
Canyon
.
They've
been
around
since
1988
.
The
father
and
mother
started
it
back
then
.
The
two
sons
broke
off
and
did
Chronic
Cellars
wines
.
You
might
be
familiar
with
them
Sold
it
for
a
profit
.
Their
famous
wine
was
Sofa
King
Bueno
,
that's
S-O-F-A
,
next
word
K-I-N-G
.
I
didn't
swear
,
but
they
had
that
kind
of
sense
of
humor
in
their
wine
Really
good
wines
.
So
they
are
kind
of
a
fixture
in
Paso
Robles
.
They're
mainly
known
for
their
Zinfandel's
.
They
have
some
really
good
Zinfandel
vineyards
and
they're
really
into
different
clones
of
Zinfandel
and
all
that
kind
of
stuff
kind
of
thing
.
But
one
thing
they
also
are
is
a
member
of
the
Roan
Rangers
Grenache and Rhone Valley Connections
Speaker 1
1:43
.
The
Roan
Rangers
are
a
group
of
mostly
Central
Coast
wineries
that
are
dedicated
to
producing
Roan
Valley
grapes
in
that
kind
of
style
.
That's
the
Central
Coast
.
The
North
Coast
is
more
likely
to
be
Bordeaux
style
and
maybe
some
places
Burgundy
,
but
the
Central
Coast
is
going
after
Rhone
.
It's
mainly
because
it's
a
little
warmer
and
all
that
type
of
thing
,
but
not
always
.
Speaker 1
2:15
But
Grenache
is
a
Rhone
grape
.
The
famous
grapes
of
the
southern
Rhone
Valley
is
the
GSM
,
grenache
,
syrah
,
movedre
.
You
know
that's
maybe
the
second
most
popular
blend
behind
the
Cabernet
Sauvignon
,
merlot
,
cabernet
Franc
blends
of
Bordeaux
.
So
this
is
a
Grenache
wine
.
I
checked
the
peachy
Canyon
website
and
they
don't
actually
make
a
single
varietal
Grenache
wine
at
the
moment
.
Maybe
they
had
in
the
past
,
but
they
do
make
blends
with
Grenache
in
it
,
so
they
do
know
their
way
around
Grenache
.
Speaker 1
2:57
I
going
to
take
a
sip
of
this
.
Tasting Notes and Wine Analysis
Speaker 1
3:09
It's
pretty
good
.
Part
of
the
thing
of
the
GSM
is
the
Grenache
and
the
Syrah
.
Syrah
can
be
a
little
plump
and
juicy
and
the
Grenache
can
be
more
likely
to
be
tight
and
focused
.
So
this
one's
kind
of
a
little
bit
juicy
and
spicy
.
So
they
go
well
together
.
But
there's
no
Syrah
on
this
one
.
It's
just
straight
up
Grenache
and
actually
as
it
opens
up
it's
getting
to
be
a
little
more
juicy
,
a
little
more
spicy
.
It's
kind
of
fun
to
drink
.
There's
a
lot
going
on
either
,
glass
for
for
$10
.
It's
kind
of
bright
and
good
.
Speaker 1
3:43
I
actually
I
never
do
this
,
but
I
read
a
review
of
this
wine
.
There
weren't
that
many
out
there
before
.
I
did
this
because
I
never
want
to
know
what
anybody
else
thinks
,
it's
not
my
business
.
But
I
did
and
I
was
like
,
oh
,
this
is
not
going
to
be
very
good
.
And
it
turned
out
that
maybe
they
got
a
bad
bottle
.
Speaker 1
4:02
I
like
this
wine
.
It's
a
nice
red
wine
.
It's
a
change
of
pace
If
you've
been
doing
the
same
old
,
same
old
.
Even
though
Grenache
is
not
an
odd
bar
or
weird
wine
,
it's
pretty
much
one
of
the
big
boys
.
I
don't
drink
all
that
much
of
it
and
I
don't
see
it
around
all
that
much
.
Speaker 1
4:30
Take
another
sip
.
Yeah
,
that's
good
.
It's
got
spice
,
it's
got
good
grapes
,
it's
juicy
but
it's
not
jammy
.
So
it's
not
a
fruit
bomb
.
There
is
good
flavor
to
it
.
It
has
a
nice
balance
to
it
.
It
has
tannins
.
A
lot
of
times
$10
wine
it's
kind
of
hide
their
tannins
,
but
this
one's
kind
of
got
the
tannins
there
.
They
don't
bite
,
they
don't
pull
,
but
it's
something
that
if
you
should
like
.
It's
like
the
first
time
he
had
coffee
or
cheese
.
It's
bitter
and
after
a
while
you
know
I
don't
know
if
I
like
this
and
after
a
while
you
,
you
like
it
.
Tannins
are
the
same
way
.
After
a
while
you
kind
know
I
don't
know
if
I
like
this
and
after
a
while
you
like
it
.
Tannins
are
the
same
way
.
After
a
while
you
kind
of
look
forward
to
them
.
So
there
we
go
.
This
is
a
decent
better
than
decent
$10
wine
.
$10
for
a
wine
out
of
Paso
Robo
,
by
one
of
the
leaders
of
Paso
Robo's
wines
.
The
Beckett
family
and
Peachy
canyon
are
kind
of
legends
out
that
way
and
this
is
their
wine
for
just
a
10
wine
.
You
can't
really
find
their
wines
for
10
bucks
anymore
.
So
grab
it
,
you're
gonna
like
it
.
Speaker 1
5:35
If
you
haven't
had
a
grenache
in
a
while
,
you
probably
haven't
.
You
know
Final Thoughts and Sign-off
Speaker 1
5:40
when
I
,
when
I
first
started
doing
the
website
uh
,
you
know
,
15
years
or
more
ago
,
if
you
wanted
a
good
red
wine
.
You
got
a
?
Uh
,
you
got
a
?
Um
,
a
southern
rome
uh
,
southern
rome
valley
,
just
regular
wine
of
villages
or
whatever
.
You
know
that
you
would
have
the
syrah
,
grenache
or
whatever
in
there
and
there
are
always
really
good
wines
and
they're
under
15
bucks
.
I
don't
see
them
around
that
much
and
they're
around
,
but
you
not
the
same
way
.
But
here
you
can
kind
of
get
a
handle
on
a
good
grenache
wine
for
a
really
good
producer
at
a
really
low
rate
at
a
place
at
a
grocery
store
,
or
you
can
also
pick
up
some
pretty
cool
items
at
trader
joe's
.
Speaker 1
6:18
So
,
adios
,
keep
it
cheap
.
This
is
domain
dave
.
You
know
,
if
you
can
,
if
you
can
can
,
like
us
where
you
like
your
podcast
,
please
do
it
.
For
some
reason
,
after
all
these
years
it
still
makes
a
difference
.
You
got
to
do
it
by
hand
.
So
,
adios
,
keep
it
cheap
.
I'll
be
talking
to
you
later
.
We
got
more
wine
for
the
summer
.
Adios
,
bye-bye
,
keep
it
cheap
.
